The companies in the ceramic industry manufacture both raw materials and auxiliary products that are used in the ceramic industry and construction materials such as ceramic articles and sanitary ware, that are used in the constructions that are undertaken by construction companies, and hence operate according to a chain manufacturing philosophy that creates high added-value.
The construction companies within the Holding build prestigious residential buildings and business centers as well as their own hotels which are then managed by tourism companies benefiting from Marriot's experience.